AVON Social Experiment

Submitted 18 Sep 2018




Creative: Preslava Tsacheva
UPM: Yana Stroi
Creative Agency – All Channels Communication
Producer: Lyubomir ‘Luba6ky’ Dutsolov
Camera operator: Kiril Sabev / Nikolay Nikolov
Editor: Kiril Sabev
Production sound mixer: Rado Minev ‘RadoRe’


Avon is one of the leading social selling beauty companies in Bulgaria. They needed an engaging video that will be fun and at the same time presents the idea of their social experiment. The idea of the activation was to make people dance more together. All the couples who took the challenge received the new fragrances AVON – Perceive Soul.

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